Anna Muzza & Nancy Gutierrez-Rock Me! Made With Love In The USA

Anna & Nancy's Story

1. Tell us the story of your journey. Include details about what inspired you to go into business, was this a life long dream or a newer desire. Share as many details as you are comfortable sharing.

 Nancy and I attended college together and graduated with degrees in Fashion Merchandising fromVirginiaCommonwealthUniversity.  We always talked about owning a business.  The hardest part was coming up with the right idea!  After we both gained valuable experience in our field and then had kids, the idea came to us.

2.   Did you go into business before or after you had children? How do/did your children affect your decision to go into business?

We went into business after we had children!  They were our inspiration. Nancykept telling me that there had to be a better way to dress babies because the snaps and buttons were so frustrating and when you combined them with a fussy, squirmy baby, they were sometimes a disaster!  After a lot of work, many prototypes, and samples later, we introduced our styles that make dressing babies quick and easy…

3.Share your trials and triumphs. We want to hear about your highs and lows. Did you have any low points or worries as well as high points and huge shining moments?

There have been many trials and triumphs and I am sure there are many more to come!  Getting the business going was a huge trial.  From the government paperwork to picking a logo!  The hardest part was finding fabric companies and manufacturers to even speak to us.  When you are a ‘startup.’ they just don’t want to talk to you.  We went through many ups and downs… it is exciting and worrisome all at the same time!  Triumphs would include the bloggers that write us asking to feature Rock Me, our Parenting Magazine feature, our feature on the Today Show, and winning a contest that will be announced in September!

4. Do you have any encouraging words to share with mom entrepreneurs that may help to keep their spirits up on a trying day? Not necessarily trade secrets that pertain to business but more directed toward encouraging another mom not to give up and/or to keep following a dream.

Just keep your chin up and think positive thoughts!  The world operates on the law of attraction so you want to attract positivity!  Things always work out so try not to stress about anything.

 

                      

Louisa Gehring-Semper Finest Care Packages, LLC

Louisa's Story

1. Tell us the story of your journey. Include details about what inspired you to go into business, was this a life long dream or a newer desire. Share as many details as you are comfortable sharing.

I started Semper Finest in 2010, while my husband was deployed inAfghanistan. For years, I had sent him and his friends carefully orchestrated care packages, and realized that I had developed a knack for knowing what troops needed the most, how to package it, and how to deal with the many regulations (customs forms, etc) surroundingAPO/FPO package mailing. Around the same time, I had many family members and friends say they wanted to send my husband a package, but didn’t know what to put in it. Unfortunately, after giving them tips and ideas, many of these people never got around to sending a package, because they worked full time and weren’t able to make it first to the store and then to the Post Office during its limited hours.

Given my expertise in sending packages, and my passion for ensuring that no service member went without a package simply because sending it was a hassle, I began Semper Finest. At the same time I was also completing an MBA program, and was looking for a new opportunity to work from home with my baby daughter, so Semper Finest proved to be the perfect solution.

2. Did you go into business before or after you had children? How do/did your children affect your decision to go into business?

Semper Finest started after my first daughter, Caroline, was born. I discovered shortly before her birth that my husband’s impending deployment had been moved up, and that subsequently I would be giving birth two weeks after he left, and raising her alone for the first seven months of her life. Despite this challenge, it allowed me to realize how fulfilling it was to be with Caroline day in and day out, and to discover how much I enjoyed watching her grow (I never intended, nor planned, to be a work-from-home mom!). This satisfaction solidified my drive to go into my own business, so I could create my own hours and make time for my daughter without feeling guilty.

3. Share your trials and triumphs. We want to hear about your highs and lows. Did you have any low points or worries as well as high points and huge shining moments?

Well….the first thing I tell anyone about starting my own business as a single-member LLC is that your personal attitude becomes the attitude of the business! When I’m having a bad day or am in a funk, that directly affects Semper Finest. If I’m feeling extra productive and creative, Semper Finest reflects that very quickly. No matter how many times I hear it, “no” still hurts, despite the fact that I am aware that many, many successful business owners hear this word much more often than they hear one yes. These types of mind games are the biggest lows for me, because it is hard for me to remain positive and know that I can persevere.

Despite these lows, which often come after big events in my personal life that compromise my professional time (moving across country, giving birth to our second daughter), there have been many highs. I received an award as one of the Top 200 Startup Nation Mom-Owned Businesses, and have been featured in many publications, including GetMilkshake.com, The Jacksonville Daily News, Babies.com, and in an upcoming issue of a large national magazine. These highs don’t begin to compare to the biggest high, which comes in the form of thank-you emails I receive from service members who have received a donated package from one of our customers. To know that we are making a difference is a huge motivator for me.

4. Do you have any encouraging words to share with mom entrepreneurs that may help to keep their spirits up on a trying day? Not necessarily trade secrets that pertain to business but more directed toward encouraging another mom not to give up and/or to keep following a dream.

As I said above, don’t let your head take over your business! On bad days, it’s incredibly easy to want to fold up shop and close the chapter. But just remember – there are people out there who realize how wonderful your business is, and we will always be our own worst enemy. Also, being a business owner is a lot like being a mom – in the midst of seemingly normal, mundane days, a great result arises. Just keep being your best and you will make a difference!

Louisa's site is www.Semperfinest.com

 

Andrea Van Ness-Thumbuddy To Love

Andrea's Story

1. Tell us the story of your journey. Include details about what inspired you to go into business, was this a life long dream or a newer desire. Share as many details as you are comfortable sharing.

My name is Andrea Wulfing Van Ness and I started a company called Thumbuddy To Love® (ThumbuddyToLove.com) because I wanted to help children stop thumb sucking and make it a positive experience for them without the use of thumb polish (chemicals) or apparatuses thatdentists put in a child’s mouth that are costly and uncomfortable. Thumbuddy To Love® is forboys and girls and it comes with a beautifully illustrated book and matching thumb puppet in thecharacters of Ballerina Sue and/or Fireman Fred. I was a thumb sucker and I remember all the negative things my friends and family tried to do to get me to quit. To give up a comforting habit is hard and you need something positive to replace it. My grandmother made me a thumb puppet and it was her positive words and handmade thumb puppet that helped me to break the habit in no time.  I was so proud, that I took it everywhere including school.  Prolonged thumb sucking or pacifier sucking can cause problems with growth of the mouth and alignment of the teeth (American Dental Association). I was inspired to create Thumbuddy because there were not any positive teaching tools out there for thumb suckers. The books also come with a calendar and stickers that kids can mark off days and get involved. Dentists love it because they now have something fun and non-shameful for parents and their kids/patients. Kids love it because they don’t have to wear a glove or contraption or bitter nail polish. Thumbuddy To Love received a Mom’s Choice Award the year it came to market. My newest product is called the Binky Fairy and it helps children break the pacifier habit without all the tears or fuss. It calms children in knowing where their pacifiers go and just like the tooth fairy; she comes in the middle of the night to collect the pacifiers and leaves a Binky Fairy Puppet under their pillow so children look forward to waking and knowing she came! All of the Thumbuddy To Love® products are available on amazon or the website www.thumbuddytolove.com.

 2.  Did you go into business before or after you had children? How do/did your children affect your decision to go into business? 

I went into business after I had children. I wanted to be more available and at home so I left my real estate job and started Thumbuddy to Love out of my home.

 3. Share your trials and triumphs. We want to hear about your highs and lows. Did you have any low points or worries as well as high points and huge shining moments?

The only low points were really getting the business off the ground. Doing samples, getting the website up and spending money on marketing to get a business going can be stressful when money is not coming in yet. The high points were receiving a Mom’s Choice Award in my first year in business and then a PTPA Award for my product was a feeling of accomplishment.

4.  Do you have any encouraging words to share with mom entrepreneurs that may help to keep their spirits up on a trying day? Not necessarily trade secrets that pertain to business but more directed toward encouraging another mom not to give up and/or to keep following a dream.

I would stick with your gut feelings, believe in yourself and your product and the rest will work out in due time. Always remember that business does not succeed overnight. It is over a period of time and it may take years, but hard work does pay off.

Andrea's website is www.Thumbuddytolove.com

Ros Guerrero-Ficklets

Ros's Story

1. Tell us the story of your journey. Include details about what inspired you to go into business, was this a life long dream or a newer desire. Share as many details as you are comfortable sharing.

The concept of entrepreneurship was first introduced to me in my early twenties and was intrigued from the get-go. It wasn’t until years later after learning about my daughter’s mental disability when my entrepreneurial passion soared like never before. Since then I have started a few businesses in my search for the business with the right fit – real estate investor, window drapery design and nail salon. And now Ficklets, the most inspiring and most fulfilling venture to date.   

Ficklets, the name of my busines and the product I invented in 2007, was an idea inspired by my teen special needs daughter, Gem who has worn glasses since she was 6 years old.  Ficklets are the first  interchangeable charms for eyeglasses in the marketplace and in 2009 was granted patent. I endearingly refer to my invention as my "couch potato" (instead of the proverbial “kitchen table”) idea because the idea came to me as I was literally sitting on the couch one evening watching one of my favorite business shows. My daughter walked into the room and all I could see were her eyeglasses. As I focused on her eyeglasses, it got me thinking, “Wow, we need to add some color and life to your tired, old glasses.” This, I believe, was my ‘a-ha’ moment.

2. Did you go into business before or after you had children? How do/did your children affect your decision to go into business.

I started most of my businesses after my daughter was born. Her disability was my biggest inspiration to go out on my own. I felt realistically the job opportunities for her would be limited or non-existent and wanted to provide that for her. Moreover, I wanted a business that would ensure financial security for a quality life long after I’m gone. 

3. Share your trials and triumphs. We want to hear about your highs and lows. Did you have any low points or worries as well as high points and huge shining moments?

Oh boy, the first time we received an online order was a big thrill! I think I did the “happy dance”. Another high point was the positive reception, praise and orders we received at our first industry trade show the first year we were in business. We’ve also been very grateful at the fact that the optical industry has embraced us. In 2010, we landed our first US distributor and a second distributor the following year; both reputable, long-standing companies in the optical industry. This year, we landed an optical distributor in the United Kingdom. We’ve also been featured twice in one of the top industry magazines. 

One of the lowest points was almost letting the business go as we were going into our second year. I had placed the business aside to care for my cancer-stricken sister fulltime. After several months of treatment, she lost her fight with cancer. I was devastated beyond comprehension and lost my passion and desire to continue building the business. As you know, once momentum is lost, it’s very challenging to regain that forward movement.

That is, until one day after all was calm from my sister’s passing and funeral… as if the Universe timed it perfectly, we got an online order out of nowhere. That was the little spark of inspiration that helped me get back on track.

4. Do you have any encouraging words to share with mom entrepreneurs that may help to keep their spirits up on a trying day. Not necessarily trade secrets that pertain to business but more directed toward encouraging another mom not to give up and/or to keep following a dream.

I’ll start with this quote: “pain is temporary… quitting is forever”. Truth be told… there are moments/stages the passion for my business wanes or days when it is almost non-existent, and the stress and disappointments sometimes too much to bear. To be an entrepreneur, I’ve learned and still learning, is that I have to embrace the good, the bad and the ugly of business… it’s all a part of the journey. So, in order to get through these trying times, I prepare, fortify and reignite my passion to remind myself the reason I chose this arduous path.

I think it’s so important to refill your passion cup by indulging in what feeds your spirit and engaging in “inspirational activities”. This shouldn’t be something you have to plan extensively or require too much effort. It should be simple and easy and most importantly bring you joy. You work 24/7 on your business, so the last thing you should have to do is work to get inspired, which essentially defeats the purpose. 

For me, this may be perusing interior design magazines, window-shopping at furniture stores, coffee date with a good friend, going to the movies (which I do regularly), or call a friend and chat for hours. Remember, it should be simple, easy and fun! 

Ros's website is www.Ficklets.com

 

Phyllis Pometta-Baby Swags & Tots To Teens Magazine

Phyllis's Story

1.Tell us the story of your journey. Include details about what inspired you to go into business, was this a life long dream or a newer desire. Share as many details as you are comfortable sharing.

 I have a degree in Marketing and Retail but instead of following my initial dream, I stuck with a career that was secure and paid well. Then I left my job to raise my children…but I needed something to do. I was always crafty and started making cute little blankets for babies, and then experimented with another medium, the bandana. Before Baby Swags was even a thought, I had turned my hobby into a little business, Bandana Boutique. I would create anything and everything using bandanas. It was a huge hit. I made home décor, pillows, baby blankets, shower curtains, tablecloths…you name it, I made it! I am self taught in html, coding and dabbled a bit in graphics and photo editing, which isn’t my strong suit, but I did what I had to do to get my business started. Everything I have done, I have taught myself…even now. I had my bandana products seen on Extreme Makeover: Home Edition as a result of my own SEO. I was then covered in local media and was asked to take part in a celebrity gift suite.

 As you can imagine, I was beyond thrilled to take part in a celebrity gift suite. When I was there I noticed that moms like me owned many of the participating companies. We were all on tight budgets and the event pretty much ate all of our advertising and marketing money. Yet, I saw what the celebrity world could do for my own business. So when I came home, I wondered if there was a better and more affordable way to reach celebrities. It suddenly hit me: celebrity gifting, using gift baskets. Within one month after my light bulb moment, I had my website completed, I distributed a press release, and had emails from fellow mompreneurs who wanted their products to be part of my gifting venture.

 It took a lot of research at first, but everything just sort of fell into place. I didn’t have a budget, since I already had a budding business; this was something I was just going to test out to see if it worked and if I liked it. When I received my first signed autographed celebrity photo, I knew I was on to something. Then came the celebrity thank you notes and calls, and paparazzi photos featuring my client moms’ products. It was a whirlwind experience and still is! I didn’t have a business plan, or any real goals. I did a lot of the work myself (and still do), with the exception of having a friend help design the initial logo and website. It got to a point that I only had time for one business, and had to decide between Baby Swags or Bandana Boutique. I asked myself: Which makes me happier? What do I get more excited about? Which one can I see myself doing for the long haul? The answer was Baby Swags. After 5 years, a collapsing economy, and seeing other gifting companies pop up and then disappear; Baby Swags is still standing, and getting stronger every day! This year I put together a fully functioning business plan. Now I have goals that I know are within reach.

As if Baby Swags weren’t enough, I always loved writing and sharing my points of views and so I took on another adventure and started Tots To Teens Magazine.  It was my vision to have it become a printed buyers guide for all products relating to tot to teens and in*B*tweens.  I have published many digital magazines since I started it in 2010, however the website itself is something that is also becoming quite popular.  Now I am finding myself having to juggle two businesses once again!

2. Did you go into business before or after you had children? How do/did your children    affect your decision to go into business.

• I started my businesses after I already had my three children.  I started my bandana business after my oldest (then 5) asked me to make her a halter-top using her dad’s bandana she found.  I did, but that wasn’t enough.  She needed a skirt and that is what lead to the start of my business journeys.  My children have always loved watching me work.  They get a thrill when they ask who is going to get that gift and for instance, I sent a rather large gift basket to Ellen DeGeneres on behalf of my clients, and when it was all packaged up, my daughter (7) asked whom I was sending this one to and I replied, Ellen.  She just looked at me with big eyes and said, “THE Ellen? The one on TV?”  It was so cute that it just made me smile because I think at that moment, she finally got it, and she understood what I did for a living.  They may not have fully understood what it was I did for all those years when they were younger, but I know they admired me because at one time or another because they would tell me that they want to do work just like mommy, or they want to have their own business too…which as you know, is music to any entrepreneur’s ears!

3.Share your trials and triumphs. We want to hear about your highs and lows. Did you have any low points or worries as well as high points and huge shining moments?”

I have had many high points over the last 6 years.  My first thank you note was from Jennie Garth and many more followed.  I’ve had my clients products spotted on A-List celebrity children such as Jennifer Lopez’s daughter, Emme, Jessica Alba’s daughters, Honor and Haven, Halle Berry’s daughter Nahla, and Jennifer Garners girls, Violet and Seraphina.  Then I had the amazing opportunity to work with Tori Spelling and her clothing line, little maven by Tori Spelling, I got to have my clients products featured on the tv show, The Doctors and be included in a celebrity baby shower hosted by Jennifer Love Hewitt, the list goes on!  There are also low points when you don’t receive the recognition that you were hoping for, for your clients and for yourself.  There are also competitor issues to deal with…even in the product placement business, you always have to be thinking and you have to be one step ahead of your competitors as you would in any other business. 

3. Do you have any encouraging words to share with mom entrepreneurs that may help to keep their spirits up on a trying day. Not necessarily trade secrets that pertain to business but more directed toward encouraging another mom not to give up and/or to keep following a dream.

• Every day is a challenge when you run your own business.  I do have my moments just like any other entrepreneur.  “Am I doing this right”, “Could I be doing this or that better”, “How do I get more clients in this type of economy”, “Am I doing what I’m supposed to be doing”, those types of thoughts enter my head and when they do, I have to remember how far I’ve come, the things I have accomplished, the companies I have helped by getting their products to their most favorite celebrities.  It’s a lot harder to knock yourself down than build yourself up.  We tend to hold on to the things that did knock us down and we really have to put a lot more effort into remembering all the good that we have done or what accomplishments we did achieve.   Dreams and visions can change over time.  What you once thought you wanted may not be what you want today.  One twist or turn of events could open another door for you and take you to a place you never thought you’d be.  You have to be completely open to any type of opportunity for those opportunities to come to you.  Being a mom entrepreneur is an extremely hard balancing act.  You will have people pulling you from every direction imaginable.  The one thing to remember is you are doing this so you can stay home with your children. Your strength will be put to the test, many times. You must never forget who you are: You are a business owner and a mom. Most importantly, you are a woman… a very strong woman who can do anything she sets her mind to.

Phyllis's website's are www.Babyswags.com and www.Totstoteensmagazine.com

 

Leslee Kanar-Real Ryder Revolution/R3

Leslee's Story

1. Tell us the story of your journey. Include details about what inspired you to go into business, was this a life long dream or a newer desire. Share as many details as you are comfortable sharing.

I was always a cyclist and spinning instructor and wanted to open my own studio. After several years I finally followed my passion and desire and decided to pursue my dream. I knew I wanted to be successful so I traveled to New York and Toronto to research all of the cutting edge equipment and methods. I opened my studio while going through a divorce.  We started with 15 bikes in a temporary studio and it was so successful that we quickly outgrew our space and moved into a larger location. We now own 4 locations. I have three studios in the suburbs of  Detroit and one in Chicago. I went into business with an old friend of mine and the husband of one of my clients who had been looking to start a new business. I work at all four locations and I work seven days a week! I run the Michigan locations during the week and travel to Chicago on the weekends. 

2. Did you go into business before or after you had children? How do/did your children     affect your decision to go into business.

  My kids are so proud of me, that is the best part of all of this. My son was 8 and my daughter was 11 when I first opened and they were worried for me. They were concerened about the financial risk that it could be and they were worried because they weren't used to me working. Their lives changed quite a bit because now they had a full time working mom where before I was teaching classes when they were in school and I was able to work around their schedules.

Soon after we opened, the community had such a positive response and people would literally walk up to my kids and tell them how wonderful their mom is and gave such great feedback about the workouts and the mission. They loved hearing numerous success stories from parents of their friends who were losing weight and feeling great. Their friends were even coming to school with Real Ryder Revolution water bottles. They realized that everyone who was getting involved with R3 felt so good about themselves and they wanted to get involved and be part of it too. They are already asking to work the front desk and eventually want to teach classes.

3. Share your trials and triumphs. We want to hear about your highs and lows. Did you have any low points or worries as well as high points and huge shining moments?

  The biggest challenge was finding the best quality instructors. It was a huge goal for us and at first not all of them turned out to be great. Our high points have been obtaining the best equipment, having nothing but respect amongst the fifty plus employees and owners and feeling like everyone who is part of R3 is a family. There is nothing more fun than checking my facebook wall at the end of the day and seeing all of the wonderful posts from our members who are excited to share their success stories.

4. Do you have any encouraging words to share with mom entrepreneurs that may help to keep their spirits up on a trying day. Not necessarily trade secrets that pertain to business but more directed toward encouraging another mom not to give up and/or to keep following a dream.

My advice is to follow your dream. If you want something so badly and you're passionate about it, have confidence in yourself and do it. I knew I was a hard worker and I could do it so I followed my dream and succeeded. My mother died young and from that moment I knew then that you have one life so it's so important to be with who you want to, do what you want to do,be positive and always try and do the right thing. I am so lucky to be in a supportive relationship and to have wonderful and supportive friends. My support system was there for me throughout my divorce and though the process of starting and growing my business. This has played a huge role in my success.

Leslee's Website is www.Realryderrevolution.com

 

Cristie Ritz King-Real Life Wellness

Cristie's Story

1. Tell us the story of your journey. Include details about what inspired you to go into       business, was this a life long dream or a newer desire. Share as many details as you    are comfortable sharing.

I wish I could say being in business for myself was a life-long dream but that would imply I’ve always known what I wanted to be when I grew up! What I’ve always known is what I love, which is working with people, sharing knowledge and doing it as I see fit. I’m not a control freak in most things, but when it comes to how I spend my time, I am most comfortable deciding that on my own. So I guess I’ve always known that I wanted to be my own boss. I just didn’t know how. I started a business years ago in direct sales and learned from the incredible women I was surrounded by how to be successful, work hard, and be happy raising a family. I knew from those women that you needed to be passionate about your work to succeed on your own without being miserable. I knew I wanted what they had, it just took me a while to figure out how to do it. My passion wasn’t sales, so I stumbled around a bit before hitting on the right formula. I was a teacher before I had kids so I knew I liked and was good at talking to groups. I started blogging and freelance writing while I was home with my kids so I knew I loved writing and the online world. I also knew I loved cooking and talking to people about food. I got very into health and wellness when my youngest child had some digestive issues and I had to learn how to shed “baby” weight within the confines of my crazy schedule.

I thought of med-school, personal training or counseling. But I had a Master’s degree already and the financial burden of that much more school for perhaps one subject that wasn’t quite right was daunting. Then I found a school that taught Integrative Nutrition which combines dietary theory and coaching/counseling theory and I knew I found what I was looking for. Now I get to help other women navigate the world of food and nutrition for themselves and their kids. I get to apply all I’ve learned by guiding others toward a better life. And I get to do all of this on my own terms. Finally, I have what those women in Direct Sales demonstrated to me all those years ago; passion for what I do and freedom to do it as it works with my life.

2. Did you go into business before or after you had children? How do/did your children affect your decision to go into business.

 I worked full time for someone else until the birth of my second child. After quitting that job to stay home with kids, I  was always sales and freelance writing jobs on my own time. When the kids got older and it was time for more, I couldn’t imagine going back to a job where my hours were set for me. I have gotten very used to designing my own work schedule to optimize the time I can support my kids and build our family. Also, I had truly found what it was to love what you do and work with passion when I started writing and being a mom, so I didn’t want to settle for a plain old job anymore. I was determined to find something that fit the lifestyle I had grown to love.

3. Share your trials and triumphs. We want to hear about your highs and lows. Did you have any low points or worries as well as high points and huge shining moments?

High points are always when clients are noticeably happy. I love being the support system for women to find their true greatness. There is no better reward than their joy. As for low points, it’s always money for me. I struggle with balancing my inherent need for security and my desire to take risks in order to grow. Leaving full-time work to stay home with kids presented many financial sacrifices. So, my part time work was always for money that went directly to taking care of our family. It’s been a difficult adjustment back to making financial investments in myself for professional purposes. Of course, my work money is separate from my home money, but whenever I invest in something for my business, I often find I have to remind myself it’s ok to use that money for something other than my family. It’s not necessarily a low point. Rather it’s a constant reminder to now accept myself as the professional that I am.

4. Do you have any encouraging words to share with mom entrepreneurs that may help to keep their spirits up on a trying day. Not necessarily trade secrets that pertain to business but more directed toward encouraging another mom not to give up and/or to keep following a dream.

Man, I know it’s hard. There were days where I was ready to throw in the towel and go back to a 9-5 with a steady paycheck and predictable goals and responsibilities. What got me through those days (and still does-they creep up even now) is the knowledge that I can ALWAYS be here for my kids without having to answer to anyone else and that I’m teaching my kids that you CAN be true to your heart in life and work. I really wanted to model for my kids that you can love what you do for work without it being your whole life. I didn’t want my daughter to identify me only as mom because it is important that she knows there is more to women who have kids than just their role as mother. I also don’t want any of my kids to think they have to settle in life. Whenever I think of going back to a job working for someone else I know that will be settling for me and I don’t want to model that as the only viable option. I want my kids to know that they can reach for what feels like a dream. I want them to see firsthand that hard work doesn’t mean misery and that following your heart isn’t just for artists and dreamers but be for anyone willing to do the work. Being in business for myself, doing something that feels good in my soul, that is a dream come true. I want my kids to see that’s possible-no matter how old you are.

Cristie's Website is www.Reallifewellnessnj.com