Rebecca Rescate-Citi Kitty Pet Products

Rebecca's Story

Tell us the story of your journey. Include details about what inspired you to go into business, was this a life long dream or a newer desire. Share as many details as you are comfortable sharing.

I founded CitiKitty 2005 after moving into a small apartment in New York City with my husband. Having no place to hide my cats litter box I decided to toilet train her.

I read countless toilet training success stories, mostly using homemade devices, but could not find an easy-to-use cost-effective toilet training kit. I knew the process could be simplified. Realizing that most cat owners don't have the time to become a cat toilet training expert I created the first complete toilet training kit available to cat owners worldwide - CitiKitty.

Did you go into business before or after you had children? How do/did your children affect your decision to go into business.

I started CitiKitty before I had children and I feel very blessed to have a business that enables me to stay home with my kids while also working part-time.

Share your trials and triumphs. We want to hear about your highs and lows. Did you have any low points or worries as well as high points and huge shining moments?

I haven't had many low-points - its all about your outlook! As long as I keep the numbers in the black I am happy! 2011 was a high-point for me. After 6 years of business my company reached new heights after being featured on ABC's hit show Shark Tank. Also, my main product CitiKitty rolled out to hundreds of new pet stores and my line of pet treats, TunaTreats, started to take off. A very exciting year!

Do you have any encouraging words to share with mom entrepreneurs that may help to keep their spirits up on a trying day. Not necessarily trade secrets that pertain to business but more directed toward encouraging another mom not to give up and/or to keep following a dream.

No business is an overnight success. Overnight successes are years in the making! Keep a planner and each night jot down 3 simple things you want to get done the next day and just keep chipping away one task at a time.
                    
Rebecca's Website is www.Citikitty.com